Category: Category 4
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The world often frames data and creativity as opposites — one logical, one intuitive. One analytical, one emotional. One driven by structure, one fuelled by imagination. But when they meet, there’s magic. Here are five ways data and creativity don’t just coexist — they elevate each other: 1. DATA INSPIRES CREATIVITY Data uncovers patterns, behaviour…
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Great creativity looks effortless on the outside — a striking film, a viral brand moment, an artwork that makes people feel something instantly. But behind the scenes, the story is more layered.Today’s most powerful ideas don’t just come from inspiration.They come from insight — and that insight is built on data. This is how creative…